https://player.vimeo.com/video/891618428?h=2820117fb6&badge=0&autopause=0&player_id=0&app_id=58479

Okta

/ Art Direction
/ Editing
/ Color System
/ Retouching
/ Video

IDW Post initially collaborated with Okta to establish a unified color style for its imagery and video. We endeavored to create an ownable color style that was as unique as each user in Okta’s identity platform—and complementary to an impactful new corporate rebrand and color palette.

It begins with color

IDW Post contributed to the new Okta brand by first establishing a look and feel that defines visual storytelling.

A successful brand color system guides the treatment of skin tones, shadows, highlights, contrast, and saturation, as well as common elements like skies and greenery.

As we embarked on a program of owned imagery for the brand, IDW Post's established color scheme informed artist selection and on-set capture for both video and still imagery.

Owned imagery at your fingertips

The Okta brand team needed quick access to the strongest imagery of devices, portraits, and specific talent. IDW Post’s editing and gallery system presents a centralized source for time-saving collections and collaborative edits.

Galleries are archived to allow global teams to review and select new imagery on an ongoing basis, delivering huge value to a distributed creative team.

A combined edit with motion stills

In addition to final motion footage, video capture can increase the variety and quantity of still imagery available, at a rate of 30 frames per second.

Shot on an 8K camera in tandem with stills, the video crew creates captures from a different perspective, often in different locations from the primary set.

IDW Post then completes a motion still edit extracted from hours of video footage which, combined with techniques to sharpen, denoise and color grade, ensures all still assets are aligned creatively, regardless of source.

Galleries are archived to allow global teams to review and select new imagery on an ongoing basis, delivering huge value to a distributed creative team.