J&J

/ Editing
/ Color System
/ Retouching
/ Integrated Post

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Alongside the recent global rebrand, IDW Post partnered with J&J as an integrated post-production partner.

This collaboration supported an iconic rebranding, marked by signature imagery and video creative.

The outcome is a global narrative, produced in real-time worldwide, highlighting innovation, teamwork, and the future of healthcare.

Color as a Signature Element

Working iteratively, we developed a unique color system that seamlessly blended still and motion imagery shot across global locations by multiple artists.

The cohesive color system bolstered an already impactful narrative, emphasizing the brand’s trusted and revolutionary healthcare solutions.

Precision Retouching

From surgery centers to manufacturing, our creative approach to post-production ensured the accurate representation of J&J’s innovative processes in real world applications.

By individually evaluating images captured in active work environments, we strategically identified and removed distractions for more focused visual storytelling.

Integrated Editing

Our integrated editing and retouching approach allowed us to craft a distinctive style for both brand and editorial images from the same shoot.

For the editorial audience, which includes media publications, we focused on an authentic and documentary approach, capturing the genuine essence of J&J's story and applying a color style that would be equally successful in both newsprint and social feeds.

Brand imagery was developed using an ownable style, unique to J&J for campaign use in a variety of media. Collaborating closely with J&J’s creative teams, we ensured consistency in tone and style regardless of the image capture and end use.

A Global Portrait of Health

This comprehensive approach to post-production is a win for J&J. It maximizes the value of the production efforts, regardless of scale, allowing J&J to build a brand story about innovation, and share it with the world.

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Collaborators

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Canyon Road
Finn Beales
Mark Mahaney
Sibling Rivalry
Wolf Ollins