/ Art Direction / Editing / Color System / Retouching / Motion Graphics
Each year, HP launches thousands of products across personal computing, imaging, printing, and accessories categories.
To support the most diverse product inventory in tech, IDW Post works with dozens of product marketing teams delivering seamless lifestyle and product post-production.
Mutimedia Mastery
IDW Post combines video, motion graphics, and still photography post-production for HP to create high-quality new product content with speed and consistency.
At the heart of IDW Post is a dedicated and enterprise-wide editing platform, offering custom edits with permission levels for both teams and agencies.
It’s all in the (smart) edit
Collaborating with business units across HP demands a flexible workflow that adapts to specialized product offerings, special projects, and regional markets.
At the heart of IDW Post is a dedicated and enterprise-wide editing platform, offering custom edits with permission levels for both teams and agencies.
With a single click, editing teams can access archived shoot galleries and designers can work quickly with watermarked comps tagged by product SKU and shoot keywording.
Live capture meets render
Representing HP products in a way that feels consistent with real user experience demands an artistic and technical approach. IDW Post’s process blends live action and environmental capture with product rendering.
Final creative features products looking perfect but feeling natural in each environment. The final product imagery is authentic but technically flawless, including updated hardware details on pre-release units, and careful shadowing and color casts.
At the heart of IDW Post is a dedicated and enterprise-wide editing platform, offering custom edits with permission levels for both teams and agencies.
