https://player.vimeo.com/video/1010423428?h=cd32e26140&badge=0&autopause=0&player_id=0&app_id=58479

Bose

/ Color
/ Retouching
/ VFX

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IDW Post collaborated with Windy Films and Bose to provide integrated still and motion post-production for the launch of the latest in a premium line of wireless earbuds.

Color as a cast member

For Bose's latest product launch, we crafted an ownable color system that encompasses both still and motion imagery.

Color helped to create a cohesive and stylized narrative that highlights the product’s sleek design and cutting-edge audio technology.

Product retouching for accuracy

Shot on location in urban environments, often at high speed, our detailed approach to product retouching helped to ensure that the textures, finish and colorways were accurately represented.

By eliminating visual distractions, we allowed the innovative design of the earbuds to take center stage.

Motion VFX for urban environments

Visual effects were integral to bringing the Bose product story to life. Working in close collaboration with the creative team at Windy, we employed VFX to simplify the busy urban environment and keep the product and color system as the central visual experience.